Digital marketing is the promotion of products and services via various online channels. You can specialize in social media, or search engine optimization (SEO), and implement strategies that help websites rank highly in Google search results to draw more visitors.

The job is usually collaborative, and you may be working with designers, copywriters or animators for projects, therefore collaboration skills are crucial. You could also be required to study the competition of your client in order to understand what advertising methods work best for their business. You’ll be expected to plan campaigns, work with clients, explore new techniques for marketing using digital media, and track the effectiveness of existing tactics to ensure that they’re delivering good value for money.

You might be working on short-term projects for entrepreneurs who require help developing their brand or advertising campaign. There could also be longer-term projects you manage on behalf of a digital marketing agency. You might be able to develop and manage their social media presence, or oversee their website analytics.

You’ll be well-suited for a career in digital marketing if you are empathetic, and can put yourself into the shoes of your clients in order to understand their demands, needs, and challenges. Being flexible and able to learn and receive feedback are crucial characteristics, too, since the world of digital marketing is constantly evolving and you must stay ahead of the trend. As you gain experience, you might decide to become a digital marketing manager or pursue a leadership job.

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